Senior Growth Analyst

Via is seeking a Senior Growth Analyst to contribute to its mission of transforming transportation through technology. This role involves working directly with customers to understand their riders, creating engagement programs, analyzing results, and scaling successful programs to enhance transit accessibility. The Senior Growth Analyst will collaborate with internal and external teams to optimize marketing research programs and drive rider growth initiatives.

What this role involves:

• Conducting analyses to identify areas of opportunity and improvement across the entire rider lifecycle.
• Shaping marketing strategy through executing and analyzing quantitative and qualitative research studies.
• Providing product input and informing commercial opportunities.
• Collaborating across internal and external customer-facing teams to launch, execute, monitor, and optimize marketing research programs.
• Identifying and testing new rider growth initiatives.
• Developing and maintaining usable dashboards.
• Creating replicable processes and playbooks to drive efficiency.

Requirements:

• Passionate about growth marketing and excited by the opportunity to help drive public transit ridership in diverse communities around the world.
• Able to understand and empathize with the end customer.
• Strong communicator (oral and written).
• Independent, organized, and proactive.
• Metrics-driven and comfortable measuring success against KPIs.
• Strong bias towards data-driven problem solving.
• Advanced proficiency with Excel and SQL.

What Via offers:

• Generous and comprehensive benefits package, including free medical plans and 401K matching.