Account-Based Marketing Associate

Job Description

Via, a company focused on transforming transportation through technology, is seeking an Account-Based Marketing (ABM) Associate. This role supports Via’s growth by engaging with top prospects and customers. The ABM Associate collaborates with commercial teams to create account plans and penetrate accounts through research and targeted engagement, highlighting the value of Via’s transit solution. They will work within the Demand Gen team, contributing to broader demand generation efforts. Role involves:

• Generating engagement and fostering relationships with key accounts through multi-channel outreach.
• Researching accounts and individuals within those accounts.
• Becoming an expert on Via’s product portfolio.
• Managing a pipeline using CRM tools.
• Meeting and exceeding monthly and quarterly goals.

Requirements:

• Minimum of 1-3 years of experience.
• Excellent written and verbal communication skills.
• Detail-oriented with the ability to manage multiple tasks.
• Hungry to learn about the transit industry and Via's products.
• Organized and independent, with strong teamwork skills.
• Passionate and resilient, with analytical abilities.
• Interest or experience in sales/business development, market mapping, and creative client outreach.

Role offers:

• A critical part in the pursuit of our mission to create equitable and affordable access to public transit in communities around the world.
• Generous and comprehensive benefits package, including free medical plans and 401K matching.