B2B - SEO Manager

Job Description

CookUnity is seeking a strategic and execution-focused SEO Manager to drive organic growth. This role blends SEO expertise with content strategy and creation. The SEO Manager will manage technical, on-page, and off-page SEO, while writing compelling content for landing pages, blogs, and campaigns—aligned to sales messaging and buyer personas. He/She will collaborate across marketing, content, and sales to ensure all content—blogs, landing pages, promotional assets—supports SEO and conversion goals. He/She will also lead A/B tests, develop and optimize pages, and refine efforts based on performance data.

• Conduct audits to uncover and resolve site or crawl issues.
• Optimize site architecture, crawlability, and indexation.
• Refine meta titles/descriptions (meals, services, case studies).
• Leverage Ahrefs, GSC, and GA for SEO analysis.
• Write SEO-optimized content for landing pages, blogs, and key web assets.
• Repurpose content for email, sales collateral, and campaigns by ICP.
• Align content with sales messaging to drive conversions.
• Create SEO briefs with keywords, structure, and optimization guidance.
• Write persuasive LP content tailored to decision-makers.
• Optimize existing content and metadata to match search intent.
• Build effective internal linking strategies.
• Manage scalable link-building and backlink profile quality.
• Identify ranking opportunities via keyword research.
• Maintain strategies for segments and business goals.
• Track competitors and uncover content gaps.
• Monitor keyword performance via dashboards.
• Lead landing page development, layout, and content.
• Run A/B tests on headlines, CTAs, and structures.
• Use performance data to refine UX and SEO effectiveness.
• Monitor SEO via GA, Ahrefs, GSC, and other tools.
• Deliver insights, dashboards, and actionable recommendations.
• Report on traffic, leads, and conversion impact.

• Proven experience in SEO/content roles, ideally B2B or growth-focused.
• Strong SEO writing skills that drive conversions.
• Skilled in technical, on-page/off-page SEO, and keyword planning.
• Proficient with Ahrefs, GA, GSC, and A/B testing tools.
• Experience managing or building landing pages (directly or via CMS).
• Strong content strategy and persona-based messaging.

• Health Insurance coverage
• 401k Plan
• Eligible for a bi-annual performance bonus
• Unlimited PTO
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!