Senior Growth Marketing Manager (x/f/m)

Job Description

Doctolib is seeking a Senior Growth Marketing Manager to actively shape the future of digital healthcare. This role combines data-driven marketing with strategic thinking to reach and engage healthcare professionals through innovative multi-channel campaigns. The Senior Growth Marketing Manager will collaborate closely with various teams to develop and implement holistic marketing strategies.Responsibilities:

• Support the creation and implementation of holistic growth marketing strategies with the brand and event team.
• Develop new lead nurturing strategies and oversee their implementation in the automation area.
• Manage the prospect CRM and ensure a systematic and clean data basis.
• Develop a deep understanding of target groups, especially physicians and healthcare professionals, and derive relevant marketing measures.
• Analyze the performance of existing channels, test new formats, and derive data-based optimizations.
• Identify and analyze growth drivers.
• Assume overall responsibility for the print channel, from strategic conception to operative implementation and success monitoring.

Requirements:

• Several years of marketing experience, preferably in the B2B sector or the healthcare industry.
• Combines creative thinking with a data-driven approach and has a strong analytical approach.
• Sound knowledge of CRM systems and marketing automation tools, especially Braze and Salesforce.
• Ability to quickly understand the needs of different target groups and translate them into effective marketing strategies.
• Structured way of working, hands-on mentality, and a team player.

What Doctolib Offers:

• Company health insurance with great additional benefits.
• A competitive salary package.
• 28 vacation days + 1 additional day for each full calendar year of employment (max. 30 days).
• The Doctolib Parent Care Program, which includes extra parental leave (1 month) and more.
• Solidarity Days: 2 days per year to support healthcare charities.
• Mental well-being through access to coaches and psychologists in collaboration with external partners.
• A range of support for caregivers and employees with disabilities, including more flexible working hours, additional medical leave, and psychological support.
• A flexible working time model that enables hybrid and office-based work.
• Flexibility Days: Work from EU countries or the UK for 10 days a year.
• Reimbursement of public transport costs.
• Catering budget and healthy snacks in the office.
• A subsidized sports offer with our partner Urban Sports Club.