Remote is seeking a CRO & Personalization Manager to enhance user experience and drive conversions through targeted personalization and optimization strategies. The role involves collaborating with UX and experimentation teams to create personalized, data-driven online journeys.
Responsibilities:
- Build and execute a strategic personalization program.
- Optimize user flows and implement conversion rate optimization techniques.
- Utilize tools such as VWO, Hotjar, GA4, and Google Analytics to track, test, and analyze website performance.
- Manage the end-to-end testing process, from hypothesis to implementation.
- Report performance insights and ROI impact of CRO and personalization efforts to senior management.
- Continuously analyze website user behavior to identify optimization opportunities.
- Work cross-functionally with Brand Design, SEO, Website Management, and Growth Engineering
Requirements:
- Experienced managing CRO and web personalization programs, preferably in a B2B SaaS environment.
- Proven track record of running A/B and multivariate tests and analyzing results.
- Experience collaborating across cross-functional teams.
- Strong project management skills.
- Proficiency with GA4, Google Analytics, VWO, and Hotjar.
- Deep understanding of UX, testing methodologies, and conversion rate optimization best practices.
- Excellent communication skills and attention to detail.
- Fluent English
Remote offers:
- Fully remote position
- Flexible working hours
- Flexible paid time off
- Stock options
- Learning budget
- Home office budget & IT equipment budget
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Remote
Remote is a global organization focused on simplifying international employment. It enables businesses to compliantly employ individuals worldwide by managing payroll, benefits, taxes, and adherence to local regulations. The company embraces diversity and inclusion, offering fully remote positions and promoting work-life balance. Remote prioritizes asynchronous communication, empowering employees to manage their schedules and emphasizing proactive action. Remoter fosters a forward-thinking environment, leveraging technology to enhance global employment solutions.