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CRO & Personalization Manager at Remote

CRO & Personalization Manager to drive engagement and conversion.
Remote
Poland
USD 34,300 - 77,150

Remote is seeking a CRO & Personalization Manager to enhance customer engagement and conversion through targeted strategies. This individual contributor will collaborate with UX and experimentation teams to create personalized, data-driven online experiences. The role reports to the Senior Manager for Growth Marketing and offers expertise development in CRO and data-driven optimization.

Responsibilities:

  • Build and execute a strategic personalization program, creating tailored web experiences for multiple personas and segments.
  • Collaborate with Brand Design, SEO, Website Management, and Growth Engineering teams to ensure cohesive strategies.
  • Optimize user flows and implement conversion rate optimization techniques to improve website performance.
  • Utilize tools (VWO, Hotjar, GA4, Google Analytics) to track, test, and analyze website performance.
  • Manage the end-to-end testing process, from hypothesis development to implementation of insights.
  • Report performance insights and ROI impact of CRO and personalization efforts to senior management, and Continuously analyze website user behavior to improve engagement and conversion.

Requirements:

  • Experienced managing CRO and web personalization programs, preferably in a B2B SaaS or high-growth environment.
  • Proven track record of running A/B and multivariate tests, analyzing results, and implementing successful strategies.
  • Experience collaborating across cross-functional teams, including Design, Marketing, SEO, and Sales.
  • Strong project management skills.
  • Proficiency with GA4, Google Analytics, VWO, and Hotjar.
  • Deep understanding of UX, testing methodologies, and conversion rate optimization best practices.
  • Excellent communication skills and attention to detail.
  • Passion for staying ahead of industry trends.
  • Familiarity with SEO, content marketing, and email/CRM principles is a plus.
  • Experience working asynchronously with global teams is highly desirable.
  • Writes and speaks fluent English.

Remote offers:

  • Fully remote work environment.
  • Flexible paid time off.
  • Flexible working hours.
  • 16 weeks paid parental leave.
  • Mental health support services.
  • Stock options.
  • Learning budget and Home office budget & IT equipment.
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Remote

Remote is a global organization focused on simplifying international employment. It enables businesses to compliantly employ individuals worldwide by managing payroll, benefits, taxes, and adherence to local regulations. The company embraces diversity and inclusion, offering fully remote positions and promoting work-life balance. Remote prioritizes asynchronous communication, empowering employees to manage their schedules and emphasizing proactive action. Remoter fosters a forward-thinking environment, leveraging technology to enhance global employment solutions.