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Remote is seeking a CRO & Personalization Manager to drive customer engagement and conversion through targeted personalization and optimization strategies. As an individual contributor, the candidate will enhance the user experience and deliver measurable business impact. The role involves collaborating with UX and experimentation teams to create personalized, data-driven, and customer-centric online journeys. Reporting to the Senior Manager for Growth Marketing, the position offers the chance to develop expertise in CRO, personalization, and data-driven optimization within a high-growth, customer-focused environment.Responsibilities include:
- Building and executing a strategic personalization program, leveraging CRO expertise.
- Working cross-functionally with Brand Design, SEO, Website Management, and Growth Engineering.
- Optimizing user flows and implementing conversion rate optimization techniques.
- Utilizing tools such as VWO, Hotjar, GA4, and Google Analytics to track and analyze website performance.
- Managing the end-to-end testing process autonomously.
- Reporting performance insights and ROI impact to senior management.
- Analyzing website user behavior and identifying optimization opportunities.
- Experience managing CRO and web personalization programs, preferably in a B2B SaaS environment.
- Track record of running A/B and multivariate tests and analyzing results.
- Experience collaborating across cross-functional teams.
- Strong project management skills with the ability to deliver within tight timelines.
- Proficiency with GA4, Google Analytics, VWO, and Hotjar.
- Deep understanding of UX, testing methodologies, and conversion rate optimization best practices.
- Excellent communication skills and attention to detail.
- Flexible paid time off
- Flexible working hours
- 16 weeks paid parental leave
- Mental health support services
- Stock options
- Learning budget
- Home office budget & IT equipment
- Budget for local in-person social events or co-working spaces
Remote
Remote is a global organization focused on simplifying international employment. It enables businesses to compliantly employ individuals worldwide by managing payroll, benefits, taxes, and adherence to local regulations. The company embraces diversity and inclusion, offering fully remote positions and promoting work-life balance. Remote prioritizes asynchronous communication, empowering employees to manage their schedules and emphasizing proactive action. Remoter fosters a forward-thinking environment, leveraging technology to enhance global employment solutions.