Demand Generation Associate, Lifecycle Marketing (Remote, US)

Job Description

Grafana Labs is seeking a Demand Generation Associate to lead campaigns that drive users from awareness to adoption and support the company's land and expand motion. This role requires a strong focus on multi-channel campaign management, with expertise in email nurture, website optimization, and paid channels. The ideal candidate thrives in high-growth environments and is always seeking new ways to refine and elevate campaigns.Grafana Labs is looking for someone who can:

• Help manage and scale AI-driven nurture flows.
• Develop and execute integrated demand generation campaigns.
• Lead the strategy, management, and optimization of demand generation campaigns across multiple channels.
• Leverage web optimization tools to continuously enhance user experiences and conversions.
• Define KPIs for campaign success and continuously monitor performance.
• Work cross-functionally with content, creative, and product teams to create compelling, personalized messaging.
• Partner with Sales and SDRs to ensure alignment on campaign objectives.

Requirements for the role include:

• 2+ years of experience in B2B SaaS demand generation.
• Expertise in email nurture, website optimization, and paid media.
• Foundational understanding of AI prompt writing.
• Data-driven mindset with proficiency in analytics tools.
• Strong ability to collaborate with cross-functional GTM teams.
• Proven project management skills.
• Experience in high-growth environments.

Grafana Labs offers:

• Equity
• Bonus (if applicable)