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Job Description
Grafana Labs is seeking a Regional Marketing Manager to drive marketing programs targeting customers and prospects in Spain. This role involves planning, organizing, and executing marketing initiatives to support the sales team's pipeline goals. The Regional Marketing Manager will collaborate with sales leadership to identify objectives and strategies, build integrated ABM demand generation plans, and execute field events, webinars, and trade shows.Responsibilities include:
  • Driving adoption and lead generation programs
  • Leading quarterly planning with sales leadership
  • Collaborating with regional sales stakeholders to build an integrated ABM demand generation plan
  • Planning and executing in-person field events, account-based marketing, regional webinars, trade-shows, Grafana hosted events and more to meet regional targets
  • Creating event marketing plans, goals, budgets, schedules, presentations, executive communications, post-event surveys, and reporting
  • Driving collaboration within the regional marketing team on lessons learned and best practices
  • Monitoring progress and measuring results of all key marketing campaigns
  • Creating and managing a regional marketing dashboard
  • Overseeing partner and channel marketing strategy
Requirements:
  • 5+ years experience in Field/Regional Marketing or similar
  • Willingness to travel (40%)
  • Experience with SFDC
  • Willingness to support other marketing programs outside of local timezone
  • Ability to align strategies and programs to the open source go-to-market motion
  • Splash, Marketo, Clearbit, DemandTools, Google Analytics knowledge a plus
  • Proficiency in Spanish, French or Italian is required
Grafana Labs offers:
  • Equity
  • Bonus (if applicable)
  • Other benefits listed on careers page
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