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Job Description
Showpad is seeking a Vice President of Product Marketing to lead the global product marketing function. This role requires a blend of strategic vision and hands-on execution, focusing on translating the product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact.The ideal candidate will be a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay. They will lead go-to-market strategy, analyst relations, and team development, playing a critical role in positioning Showpad’s eOS as the essential solution for transforming revenue team performance.Responsibilities:
  • Lead marketing strategy for Showpad’s eOS.
  • Craft value propositions that highlight real-world impact.
  • Partner with product leadership to shape the long-term eOS vision.
  • Identify emerging market opportunities and guide product evolution.
  • Lead GTM strategy for launches.
  • Own analyst relations to boost visibility and shape market perception.
  • Build and lead a high-performing team.
Requirements:
  • 10+ years of experience in product marketing in the tech industry.
  • Expertise in creating and executing successful product marketing strategies.
  • Proven leadership skills with experience in team development and mentorship.
  • Strong collaboration skills with the ability to influence cross-functional teams.
  • Experience in analyst relations.
  • Deep understanding of storytelling and narrative development.
Showpad offers:
  • A flexible, trusting, and supportive culture.
  • Opportunities for personal development and professional growth.
  • Paid parental leave.
  • Paid holidays.
  • Paid time off to volunteer at non-profit organizations.
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Showpad

Showpad, founded in 2011, is a leading provider of enablement solutions. It offers an Enablement Operating System (eOS™) aligning Sales and Marketing teams with impactful content and measurable engagement. Showpad empowers sellers to create unique buying experiences and improve conversion rates. With dual headquarters in Ghent and Chicago, and offices across the US and EMEA, Showpad fosters a diverse global workforce.

All Jobs at Showpad (20)