User Growth Specialist

Job Description

Wellhub is seeking a User Growth Specialist to join their User Growth Marketing team in NYC. This role is focused on driving growth through lifecycle experiences, optimizing marketing touchpoints, and delivering personalized messaging. The User Growth Specialist will work with local and global teams to align on initiatives and foster a collaborative environment.Responsibilities:

• Develop and execute retention and upsell strategies.
• Lead the Ambassador Program and drive engagement campaigns.
• Leverage analytics and A/B testing to optimize marketing efforts.
• Collaborate with cross-functional teams to align on initiatives.
• Identify local trends and lead innovative campaigns.
• Oversee end-to-end execution of local initiatives.
• Manage the creation of marketing assets.
• Proactively tackle challenges and scale successful strategies.

Requirements:

• Experience in digital marketing and growth strategy.
• Experience in campaign execution and operational excellence.
• Experience in data-driven decision making.
• Experience in project and stakeholder management.
• Comfortable with experimentation and innovation.
• Effective communication skills.
• Strong organizational skills.
• Problem-solving and collaboration skills.
• Prior experience in email marketing and end-to-end campaign management are mandatory requirements.

What Wellhub Offers:

• Health, dental, vision, and life insurance
• Hybrid work environment based out of the NYC office
• Home office stipend and monthly flexible work allowance
• Flexible schedule
• Access to onsite gyms and fitness studios, digital fitness programs, and online wellness resources
• Minimum of 25 days PTO per year
• Paid parental leave
• Opportunities for personal and career growth
• Value-based culture of trust, flexibility, and integrity