Head of Brand & Product Marketing (Johannesburg)

Job Description

HyperionDev, a leading provider of accelerated tech education, is seeking a Head of Brand and Product Marketing to lead branding and product marketing initiatives across its education technology offerings and Longdue's video game projects. This role requires a blend of strategic leadership and hands-on creative direction, overseeing brand storytelling, campaign ideation, and go-to-market planning.HyperionDev is looking for someone to:

• Build and refine the architecture of the HyperionDev brand and its sub-brands.
• Lead the product marketing team to understand customer insights and create positioning strategies.
• Lead end-to-end development of cross-channel campaigns for product launches and brand awareness.
• Lead creative ideation sessions and set the vision for all campaign storytelling and visual identity.
• Conduct ongoing market and audience research to refine positioning and identify trends.
• Act as the central creative lead for the studio team.
• Partner with various teams to align go-to-market strategies and support revenue generation.
• Oversee content marketing efforts for both performance and brand campaigns.
• Plan and execute brand activations and events.
• Hire, manage, and mentor a growing team of marketers, copywriters, and designers.

The ideal candidate should have:

• At least 7 years of marketing experience in brand management and product marketing.
• A proven track record in managing large-scale consumer marketing campaigns.
• Strong project management skills.
• Proficiency in digital marketing, social media management, and PR strategies.
• Excellent communication skills.

HyperionDev offers:

• Flexible & remote working options.
• Generous annual leave and medical benefits.
• The opportunity to work with a high-performing team in the tech industry.
• Life-changing work that makes education and tech careers accessible.