Product Marketing Specialist (Cape Town)

Job Description

HyperionDev is seeking a Product Marketing Specialist to join their marketing team. The role involves supporting the team in effectively positioning products, developing content strategies, and driving engagement. The Product Marketing Specialist will play a crucial role in executing marketing initiatives, optimizing content performance, and collaborating with internal and external stakeholders to enhance brand visibility and lead generation.

Responsibilities:

• Work with the Product Marketing Managers and assist in developing and executing marketing strategies to enhance product positioning.
• Support go-to-market plans for new product launches and new regions.
• Create and manage marketing content, ensuring alignment with brand guidelines.
• Analyze customer insights and market trends to refine messaging and campaigns.
• Collaborate with design, sales, and product teams to develop engaging marketing collateral.
• Monitor and optimize content performance across multiple channels, including social media and SEO.
• Support stakeholder communication, including university partners and external agencies.
• Own key tactical initiatives like webinars, newsletters, referral programmes, discount campaigns, and related tactics that may be assigned.
• Track and report on key performance metrics to measure the effectiveness of campaigns.

Requirements:

• Diploma or degree in Marketing, Business, or Communications.
• 2+ years of experience in marketing, preferably in digital or product marketing.
• Basic knowledge of digital marketing strategies and content management.
• Strong writing and communication skills.
• Familiarity with social media marketing and SEO principles.
• Ability to manage multiple projects and collaborate across teams.
• Experience in marketing education-related products (Preferred).
• Familiarity with project management tools like Trello or Asana (Preferred).
• Understanding of marketing analytics and reporting (Preferred).
• Exposure to website content management and basic design tools (Canva, WordPress) (Preferred).

What HyperionDev offers:

• Hybrid work options with flexibility on your schedule.
• Remote working options for candidates not in proximity of a HyperionDev Campus.
• Opportunity to enrol part-time in Coding Bootcamps.