Product Marketing Specialist (Durban)

Job Description

HyperionDev, a leading provider of accelerated tech education, is seeking a Product Marketing Specialist to join their marketing team. The Product Marketing Specialist will play a crucial role in executing marketing initiatives, optimizing content performance, and collaborating with internal and external stakeholders to enhance brand visibility and lead generation.

The role involves:

• Working with Product Marketing Managers to develop and execute marketing strategies.
• Supporting go-to-market plans for new product launches and regions.
• Creating and managing marketing content aligned with brand guidelines.
• Analyzing customer insights and market trends.
• Collaborating with design, sales, and product teams.
• Monitoring and optimizing content performance across channels.
• Supporting stakeholder communication.
• Owning key tactical initiatives like webinars and newsletters.
• Tracking and reporting on key performance metrics.

Requirements include:

• A diploma or degree in Marketing, Business, or Communications.
• 2+ years of experience in marketing, preferably in digital or product marketing.
• Basic knowledge of digital marketing strategies and content management.
• Strong writing and communication skills.
• Familiarity with social media marketing and SEO principles.
• Ability to manage multiple projects and collaborate across teams.

HyperionDev offers:

• Hybrid work options with flexibility.
• Opportunity to learn new tech skills through coding bootcamps.
• The chance to work with leaders in edtech.
• Life-changing work that makes education and tech careers accessible.