Product Marketing Specialist (Johannesburg)

Job Description

HyperionDev is seeking a Product Marketing Specialist in Johannesburg to support their marketing team. The Product Marketing Specialist will play a crucial role in positioning HyperionDev's products effectively, developing content strategies, and driving engagement. This role involves executing marketing initiatives, optimizing content performance, and collaborating with internal and external stakeholders to enhance brand visibility and lead generation.

Responsibilities include:

• Assisting in developing and executing marketing strategies.
• Supporting go-to-market plans for new product launches and regions.
• Creating and managing marketing content aligned with brand guidelines.
• Analyzing customer insights and market trends.
• Collaborating with design, sales, and product teams.
• Monitoring and optimizing content performance across channels.
• Supporting stakeholder communication.
• Owning key tactical initiatives like webinars and newsletters.
• Tracking and reporting on key performance metrics.

Requirements:

• Diploma or degree in Marketing, Business, or Communications.
• 2+ years of experience in marketing, preferably in digital or product marketing.
• Basic knowledge of digital marketing strategies and content management.
• Strong writing and communication skills.
• Familiarity with social media marketing and SEO principles.
• Ability to manage multiple projects and collaborate across teams.

The role offers:

• Hybrid work options.
• Opportunity to learn new tech skills through HyperionDev's Coding Bootcamps.
• Exposure to leaders in edtech and developer education.
• Life-changing work that makes education and tech careers accessible.