Content Marketing Manager

Job Description

Similarweb is seeking a Content Marketing Manager to join their team. This role involves creating and editing high-quality, data-driven content to enhance customer experiences and support the marketing sales funnel. The Content Marketing Manager will report to the Team Lead, Content Marketing in the UK.

• Crafting engaging, data-driven content
• Building and executing a content strategy
• Acting as a strategic partner to Product Marketing
• Leveraging AI to boost efficiency
• Turning unique data into actionable insights
• Collaborating across content and insights teams
• Experimenting and innovating
• Driving business impact
• Tracking performance and optimizing content

• 2-5 years’ experience as a content manager, ideally in B2B SaaS or tech
• Proven experience translating product features and value props into engaging content for enterprise buyers
• Hands-on experience with AI content tools such as Copy.ai, ChatGPT, or Gemini
• Proficiency in using data visualization tools like Flourish and Infogram to create compelling visual assets
• Strong copywriting, editing, and creativity skills, with a proven ability to craft impactful content that resonates with business audiences
• The ability to collaborate effectively with cross-functional teams and manage multiple projects while meeting deadlines
• A strategic and hands-on approach – comfortable balancing big-picture content strategy with fast-paced execution
• Demonstrated experience translating complex data or market insights into actionable content that supports business decisions
• Strong knowledge of SEO best practices, keyword research, and content performance measurement to optimize content for various channels
• Experience in optimizing and repurposing core content into various formats such as LinkedIn posts, newsletters, and webinars
• Familiarity with SEO platforms like Similarweb, Ahrefs, SEMrush, or Google Analytics to analyze and improve content performance
• Data-driven mindset with experience analyzing performance and adjusting strategies accordingly
• Self-motivation, attention to detail, and the ability to manage multiple projects, deadlines, and content areas simultaneously

• Work with the most powerful digital intelligence platform in the world.
• Find a home for your big ideas.
• Grow your career in any direction you choose.