Digital Marketing Manager

Job Description

OpenEye is seeking a Digital Marketing Manager to lead its demand generation strategy. This role involves driving qualified leads, nurturing prospects, and optimizing digital campaigns. The Digital Marketing Manager will report to the Director, Marketing.

• Develop and execute digital marketing strategies
• Manage and optimize campaigns across various platforms
• Implement and refine marketing automation and lead nurturing workflows
• Oversee and manage the digital marketing budget
• Collaborate with marketing and sales teams
• Track and report on campaign performance
• Maintain and improve SEO/SEM performance
• Manage website content and landing pages
• Monitor digital marketing trends
• Coordinate with external vendors

Requirements:

• 4+ years of digital marketing experience
• Bachelor's degree in marketing, communications, or related field
• Experience in physical security technology preferred
• Strong understanding of digital marketing channels and tools
• Excellent analytical and problem-solving skills
• Proficiency in Salesforce and Marketing Cloud Account Engagement (Pardot)
• Exceptional communication abilities
• Creative thinking and innovation skills
• Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira

OpenEye offers:

• Competitive base pay range
• Annual discretionary bonus
• Relocation assistance
• Employee stock purchase plan
• Medical, dental, and vision benefits starting day 1
• 401k match
• Paid maternity and paternity leave
• Pet insurance
• Free access to the Headspace app
• Paid vacation and holidays
• Educational assistance program
• Free Alarm.com system for employee's home