Senior Product Marketing Manager

Job Description

Ultima Genomics, a rapidly growing life sciences technology company, is seeking a Senior Product Marketing Manager. This role is pivotal in shaping and executing marketing strategies for both new and existing products, aligning with the company's strategic and revenue objectives. The Senior Product Marketing Manager will collaborate across R&D and commercial teams, reporting to the Vice President of Marketing.Responsibilities include:

• Developing and implementing omnichannel marketing strategies.
• Creating marketing campaigns for on-market and new products.
• Managing lead generation through webinars, email marketing, and social media.
• Supporting tradeshow attendance and developing related materials.
• Creating content for product positioning, including brochures and web pages.
• Leveraging marketing tools such as CRM and marketing automation platforms.
• Collaborating with R&D and commercial teams.

Requirements:

• BS degree required.
• 8+ years of Life Science/Biotech industry, particularly NGS or related genomic marketing experience strongly preferred.
• Deep experience in omnichannel marketing.
• Proficiency in marketing automation/CRM tools and web CMS.
• Excellent organizational and interpersonal skills.
• Ability to travel domestically up to 20%.

Ultima Genomics offers:

• Competitive benefits package.
• Opportunity to develop impactful marketing content.
• Collaboration with cross-functional teams.
• Drive brand visibility through strategic campaigns and industry events.