Performance Marketing Specialist (Paid Social & Search)

Job Description

Wrike is seeking a Performance Marketing Specialist to join their paid digital team. This role focuses on executing and optimizing ad campaigns across paid social and search platforms to generate high-quality leads and maximize revenue. The ideal candidate will have experience in managing paid campaign operations and creative strategy, with strong analytical skills.

Role Involves:

• Creating and optimizing paid digital campaigns on Facebook, LinkedIn, Google Ads, and Bing Ads.
• Monitoring and adjusting budgets, targets, and bids based on performance data.
• Developing comprehensive reports on campaign performance.
• Collaborating with Design, Content, and Data Analyst teams to develop ad creatives and optimize landing pages.
• Conducting A/B tests to improve conversion rates.

Requirements:

• 2+ years of hands-on experience in performance marketing, focusing on paid social and/or paid search campaigns.
• Experience in a B2B company is a plus.
• Creative thinker with a keen eye for detail.
• Expertise in audience building and/or keyword research.
• Ability to thrive in fast-paced digital marketing environments.
• Proficiency in Excel and/or BI analytics tools.
• Strong communication skills.

Wrike Offers:

• 25 days of holidays
• Sick leave compensation
• Cafeteria bonuses (Benefit plus)
• Private healthcare membership (Canadian Medical)
• Meal vouchers 220 CZK / working day
• Pension plan
• Mobile tariffs
• “Lítačka” transportation annual coupon reimbursement
• Multisport card
• Parental leave

Wrike promotes a hybrid model for team members near their office hubs in Prague, with 2–3 in-office days per week.