Brand Lead (m/f/d)

Our client, a leading e-commerce company for rugs, is seeking a Brand Lead to spearhead its branding strategies. The Brand Lead will focus on streamlining brand KPIs, defining the long-term brand vision, managing resources, and fostering cross-functional collaboration. This role offers the opportunity to actively shape the brand in an innovative environment.

In this role, you’ll:

• Take full ownership of brand performance metrics.
• Define and evolve the long-term brand vision and strategy.
• Manage brand resources by coordinating budgets and creative assets.
• Collaborate cross-functionally with marketing and product teams.
• Develop and refine the brand channel strategy.
• Lead the creation and execution of brand campaigns.
• Leverage customer insights and market research.

Your profile:

• 4–6 years experience in brand marketing.
• Strategic thinker with hands-on project management skills.
• Deep understanding of brand building online and offline.
• Strong project management and communication skills.
• Excellent communication skills in English, German is a plus.
• Experience in retail, FMCG, or consumer-focused industries is a plus.

Benefits and perks:

• Actively contribute to shaping the brand.
• Welcoming, inclusive workplace.
• Flexitime model and 28 days of vacation.
• Comprehensive (vegan) catering menu.
• Work with international teams.
• Mobility funding.
• Up to 26 days of home office per year.