Senior Marketing Data Scientist - Strategic Growth Partner

Job Description

Flo, a leading female health app with over 75 million monthly users, is seeking a Senior Marketing Data Scientist to join their Marketing Analytics function. This role offers the opportunity to influence key business decisions and drive sustainable growth.Flo values adaptability and is looking for someone with a strong analytical foundation and a collaborative mindset.Responsibilities:

• Redefine Marketing Measurement
• Bridge Product and Marketing
• Shape Predictive Modeling
• Uncover Hidden Patterns
• Drive Experimentation
• Challenge Assumptions

Requirements:

• Experience applying data science to solve marketing challenges
• Experience building predictive LTV models and marketing mix models
• Strong analytical foundation in statistical methods, experiment design, and data modeling techniques
• Technical proficiency with Python and SQL, ideally with experience working in Databricks environments
• Familiarity with data visualisation and marketing analytics platforms (Looker)
• Understanding of digital marketing ecosystems and the metrics
• Ability to translate complex analyses into compelling narratives
• Collaborative mindset

Benefits:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay
• Accelerated professional growth
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks