User Acquisition Team Lead

Job Description

Flo, a leading female health app with over 400M downloads and 75M monthly users, is seeking a User Acquisition Team Lead to drive user and revenue growth. This role involves managing performance marketing across various platforms, overseeing an 8-figure budget, and developing new growth initiatives. The User Acquisition Team Lead will manage relationships with other teams: ASO, onboarding, creative studio, product teams, privacy & compliance.Responsibilities:

• Lead User Acquisition at Flo by managing and optimizing performance marketing across different platforms: iOS, Android, Web
• Manage an 8-figure user acquisition budget to achieve high user and revenue growth
• Develop new growth initiatives by following best practices and strategies in user acquisition
• Create test plans and experiment with various UA initiatives to identify the highest impact opportunities
• Oversee all reporting and analytics related to user acquisition and marketing
• Optimize and report performance across multiple ad networks
• Manage relationships with other teams: ASO, onboarding, creative studio, product teams, privacy & compliance
• Liaise with multiple ad network vendors and partner with other Flo teams to develop creative ads and other supplementary materials
• Develop and manage the User Acquisition team

Requirements:

• 5+ years in digital marketing/user acquisition
• 3+ years in managing a performance marketing team
• Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution (including SKAN and Sandbox)
• Expertise in analytics and visualization software, e.g. Looker, Tableau and Excel
• Strong analytical skills with the focus on data analysis and recommendations
• Expertise in Google Play and AppStore connect reports & analytics
• Understanding privacy landscape: GDPR, CCPA, DMA etc
• Experience successfully managing big marketing budgets across various digital and media channels
• Excellent communication skills, including the ability to promote and negotiate new ideas

What Flo offers:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks