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Job Description
SurveyMonkey is seeking a Demand Generation Manager to join their Product and Lifecycle Marketing team. This individual will be responsible for executing integrated campaigns that build brand awareness, create demand, and drive pipeline. The ideal candidate will be a full-funnel demand generation professional with strong tactical and strategic skills.
What this role involves:
- Generating new business and expansion pipeline for the global sales team.
- Developing the strategy and activation calendar for integrated, full-funnel campaigns.
- Managing and influencing a variety of channels, including email, webinars, events, content, partners and sponsorship programs, social, etc.
- Collaborating cross-functionally with multiple teams.
- Partnering with Sales and Sales Enablement teams to optimize conversion rates throughout the funnel.
- Investigating and analyzing campaign performance in partnership with Marketing Analytics.
- Experimenting to improve campaign ROI and drive efficiency gains.
Requirements:
- 5-7 years of experience in demand generation at B2B SaaS companies.
- Strategic Mindset.
- Meticulous Organization Skills.
- Creative Innovation.
- Influence.
- Storytelling + Content Creation.
- Analytical + Data-Driven Skills.
- Marketing Technology Enthusiasm.
- Ability to communicate written and orally in English at the B2+ level.
What SurveyMonkey offers:
- An inclusive workplace where people of every background can excel.
- Forward-looking benefits policies and employee programs.
- Learning and development opportunities.
