Demand Generation Manager

Job Description

SurveyMonkey is seeking a Demand Generation Manager to join their Product and Lifecycle Marketing team. The ideal candidate will be a data-driven and innovative individual responsible for executing integrated campaigns that build brand awareness, create demand, and drive pipeline. This role requires a mix of strong tactical and strategic skills, with a focus on full-funnel demand generation.Role involves:

• Generating new business and expansion pipeline for the global sales team.
• Developing the strategy and activation calendar for integrated, full-funnel campaigns.
• Managing and influencing a variety of channels, including email, webinars, events, content, partners, social, etc.
• Collaborating cross-functionally with multiple teams.
• Partnering with Sales and Sales Enablement teams to optimize conversion rates throughout the funnel.
• Analyzing campaign performance to understand how to optimize by channel, tactic, persona, segment, region, etc.
• Experimenting to improve campaign ROI and drive efficiency gains.

Requirements:

• 5-7 years of experience in demand generation at B2B SaaS companies.
• Strategic Mindset with a track record of successful campaigns.
• Meticulous Organization Skills.
• Creative Innovation.
• Influence to generate buy-in for ideas and plans.
• Storytelling + Content Creation skills.
• Analytical + Data-Driven Skills.
• Marketing Technology Enthusiasm (Salesforce, Hubspot, etc.).
• Ability to communicate written and orally in English at the B2+ level.

Role offers:

• Hybrid work model (2 days per week in the Heredia office).
• Opportunity to work at SurveyMonkey.