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PPC Marketing Manager

PPC Marketing Manager to build and optimize PPC campaigns.
Careers at Tide
Remote
Hybrid
On-Site
Bulgaria
Undisclosed salary
Job Description
Tide is seeking a PPC Marketing Manager to join their team in Bulgaria. This role involves planning, delivering, and executing paid search strategies, with the opportunity to expand into other channels. The ideal candidate will be proactive, analytical, and innovative, with a strong understanding of the digital marketing landscape.

Responsibilities:
  • Building and optimising PPC campaigns across the UK.
  • Managing search engines and ad networks (including Display, YouTube, Programmatic, UAC and Apple Search Campaigns).
  • Providing channel roadmaps for long-term growth.
  • Updating and building reports, providing analysis around core KPIs.
  • Designing and implementing tests, maintaining best practices.
  • Conducting keyword, competitor, and market research.
  • Creating relevant and compelling adverts.

Requirements:
  • Minimum 3 years’ hands-on experience running Paid Search.
  • Excellent working knowledge of Google Ads, Microsoft Ads, and Google Analytics.
  • Strong reporting, analysis, and data interpretation skills.
  • Proficiency in German or French at a business level.
  • Experience driving traffic to websites, mobile applications, and call centres.
  • Self-starter with proven ability to deliver results.
  • Excel proficient and numbers driven.
  • Analytical mindset and meticulous work ethic.
  • Experience in mobile app marketing is a plus.

What Tide offers:
  • 25 days paid annual leave
  • Additional health & dental insurance
  • Mental wellbeing platform
  • Flexible working from home
  • Share options
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Careers at Tide

Tide is a business management platform dedicated to saving small businesses time and money. It provides business accounts, banking services, and connected administrative solutions, like invoicing and accounting. Serving over 1 million small businesses globally across the UK, India, and Germany, Tide employs over 2,000 people across multiple international offices. Committed to empowering small businesses, Tide focuses on rapid growth, market expansion, and innovation. The company fosters a diverse and inclusive environment, valuing different backgrounds and perspectives to build effective solutions for its members.

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