Senior CRM Marketing Executive

Job Description

Tide is seeking a detail-oriented and commercially focused Senior CRM Marketing Executive to help expand rapidly growing product areas. The Senior CRM Marketing Executive will be responsible for expanding, driving, and optimizing a multi-channel communications strategy through personalization and automation. They will help deliver and develop the existing Credit engagement marketing CRM program for European markets, with a strong focus on driving metrics through automation and personalization. The role involves working closely with product, content, BI, and other marketing team members. Tide is looking for someone who is comfortable in ambiguous situations and can navigate the evolving FinTech environment.

• Building and optimising key cross-sell campaigns and customer journeys across marketing.
• Developing and delivering a CRM test-and-learn pipeline across multiple channels.
• Analysing campaigns and reporting out to stakeholders on trends and recommendations.
• Using data to define, build, and maintain segments.
• Continuously looking for optimisations and new ideas to develop engagement marketing opportunities.

• 2-3 years of expertise in end-to-end CRM/retention marketing management.
• Experience developing and delivering CRM programs with proven results.
• Hands-on experience with CRM platforms (e.g., Iterable, Hubspot, Braze) and understanding of HTML and CSS.
• Experience handling campaign data from different sources using BI tools (e.g., Looker, Tableau).
• Experience in segmentation and targeting.
• A/B and MVT testing experience.
• Solid communication and reporting skills.
• Good Excel skills and experience with business reporting tools.
• Ability to handle multiple projects and adapt to changing priorities.

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance