SEO Marketing Copywriter

Job Description

Tide is seeking a German-speaking Marketing and SEO Copywriter to shape Tide’s voice in the German market. The ideal candidate will deliver engaging marketing content that drives organic traffic and leads. This role is within the Marketing Team and focuses on acquiring new members and building brand recognition in Germany.

Role Involves:

• Curating the organisation’s tone of voice for the German market
• Creating compelling content that drives organic traffic and conversions across multiple acquisition channels
• Building and maintaining effective working relationships and processes across marketing and the wider business to improve the copy team’s efficiency and output.
• Being the guardian of our brand voice, ensuring our content consistently meets high standards across all touch points
• Turning technical information into simple, compelling messaging that converts
• Understanding what a good brief looks like and answering briefs to an extremely high standard
• Putting Tide members at the heart of everything you do with a focus on delivering the best, most engaging content for SMEs
• Analysing data - from keyword research to website analytics - you should be comfortable using data to inform and refine your work
• Reviewing, amending and approving other content
• Comfortable receiving feedback, but also providing feedback to additional copy resource including freelance support

Requirements:

• Native or fluent German speaker with excellent command of written and spoken German
• 4+ years of experience creating compelling marketing copy across various platforms
• Experience in Fintech, Tech, or Finance sectors
• Experience writing copy for B2B/B2C brands
• Experience establishing copy best practices
• Strong English skills (written and verbal)
• Ability to work collaboratively with cross-functional teams
• Detail-oriented with strong project management skills

What Tide Offers:

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• EUR 1,000 professional L&D budget per year
• Share options
• Statutory Health Insurance
• Statutory Pension contribution
• Extended Parental Leave
• Mental health support through Plumm
• A one-off home office budget
• Work and travel globally - up to 90 days per country outside of your home country
• Team socials
• Sabbatical Leave
• Option to take your your work device as your own (eligibility applies)