Activesoft | Analista de Negócios II (Growth)

Job Description

Activesoft is seeking a Business Analyst II (Growth) to join their team. This role involves managing and optimizing referral programs, defining strategic campaigns, and collaborating with stakeholders to ensure efficient execution. The Business Analyst will also work on cross-sell initiatives between group brands, creating communication campaigns and documenting processes. They will report KPIs and contribute to the continuous improvement of strategies.

• Managing and optimizing referral programs
• Defining strategic campaigns
• Collecting feedback from program participants
• Identifying cross-sell opportunities
• Creating and documenting cadences and workflows
• Collaborating with the marketing team on omnichannel campaigns
• Reporting KPIs to leadership

Requirements:

• Organization and attention to detail
• Clear and empathetic communication skills
• Proactivity and self-management skills
• Critical and creative thinking for process improvement
• Ownership and focus on results
• Experience with CRM (Pipedrive, Hubspot, etc.) and funnel management
• Basic knowledge of digital marketing and campaigns
• Data analysis skills (Excel, Data Studio, Looker, etc.)
• Knowledge of business indicators (CAC, LTV, etc.)

Activesoft offers:

• Alimentation and/or meal assistance (R$40.50/business day)
• Health and dental plan with co-participation
• Extended maternity (180 days) and paternity (30 days) leave
• Childcare assistance for parents with children up to 5 years and 11 months
• Partnership with Wellhub (Gympass)
• Partnerships with educational institutions
• ArcoLab - corporate education platform