Strategy Director, AdTech

Job Description

ArtBot.IO, a part of Critical Mass, is seeking a Strategy Director to drive the creation and implementation of dynamic creative strategies for key accounts. This role is pivotal in shaping the growth of Artbot's core DCO product offering. The Strategy Director will maintain relationships with senior stakeholders, explore new ideas, and build commercial understanding of clients. They will also collaborate with the Head of Strategy to manage junior team members and co-lead team initiatives.Role involves:

• Defining and driving the strategic direction of Artbot campaigns.
• Leading the development of digital media strategies.
• Overseeing the execution and analysis of DCO campaigns.
• Developing measurement frameworks to assess digital strategies.
• Managing and mentoring junior team members.
• Supporting new business efforts.

Requirements:

• 5+ years of experience in a relevant media role.
• Strong understanding of the digital media landscape.
• Experience working with senior stakeholders.
• Strong attention to detail.
• Proven ability to think strategically and analytically.
• Experience managing junior team members.
• Experience in conceiving and delivering successful DCO campaigns.

ArtBot.IO offers:

• Opportunity to define strategic direction of campaigns.
• Chance to lead development of best-in-class digital media strategies.
• Exposure to innovation and emerging technologies.
• Mentorship and management opportunities.