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Marketing Science Lead

Marketing Science Lead to optimize digital marketing efforts.
Critical Mass
Hybrid
On-Site
Costa Rica
Undisclosed salary
Job Description

Critical Mass is seeking a Marketing Science Lead to drive data-driven insights and optimize digital marketing efforts. The Marketing Science Lead will demonstrate the value of marketing science to stakeholders. The ideal candidate will have 5 to 8 years of experience leading Marketing Science projects and expertise in areas such as tracking, measurement, and statistical modeling.

Role involves:

  • Ensuring analyses, reports, and dashboards fulfill client needs.
  • Shaping analytics content and providing methodological and technological viewpoints.
  • Leading the development and execution of measurement strategies and frameworks.
  • Assisting in mapping and implementing data flows and ensuring data governance compliance.
  • Managing, developing, and motivating a team of analysts.

Requirements:

  • B.S. degree in a quantitative or technical field (e.g., economics, mathematics, computer science).
  • M.S. degree preferred.
  • Advanced Microsoft Excel and Office skills with strong communication skills.
  • Extensive experience in data science and advanced analytics.
  • Expertise in Python, R, SQL, or other statistical programming language.
  • Expertise in data architecture, automated data ingestion, data science, testing, data visualization, or website systems implementation.
  • Experience with visualization platforms like Tableau, Domo, or PowerBI.
  • Experience mentoring junior analysts.
  • Experience with media platforms (e.g., Google Campaign Manager, Facebook Insights).
  • Understanding of digital marketing channels and marketing technology integration.
  • Understanding of traditional advertising and market research techniques.

What Critical Mass offers:

  • Maternity and parental leave extra days
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Critical Mass values its employees and provides training, onboarding, and employee experience. The team is expected to work from the office a minimum of 3 days a week to strengthen learning, collaboration, and engagement.

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Critical Mass

Critical Mass is a digital experience design agency that collaborates with influential global brands to create impactful and innovative digital solutions. They focus on connecting brands with audiences through human-centered design across various digital ecosystems. The company fosters a collaborative environment, emphasizing creativity, strategic thinking, and meticulous execution. Critical Mass values individuals who are passionate about pushing boundaries and crafting engaging digital experiences.

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