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Assistant Social Media Manager

Assistant Social Media Manager for CASETiFY in Hong Kong.
CASETiFY
On-Site
Hong Kong
Undisclosed salary
Job Description
CASETiFY is seeking an Assistant Social Media Manager to join their Global Brand Marketing & Communications team. This role supports the development and execution of social media strategies to enhance brand presence and drive audience engagement. The ideal candidate will be data-informed and eager to contribute to building online communities.

Role involves:
  • Supporting the execution of the global social media strategy, focusing on Instagram and TikTok growth.
  • Assisting in preparing social media performance updates and recommendations.
  • Contributing to the development of frameworks and guidelines for regional marketing teams.
  • Collaborating with content creators and community managers on various initiatives.
  • Staying informed about Western social media culture and emerging trends.
  • Assisting in the development and maintenance of content calendars.
  • Working closely with Marketing, Creative, Product, and E-commerce teams.
  • Monitoring and analyzing social media performance metrics.
  • Researching and proposing innovative content formats and engagement tactics.
  • Supporting the integration of influencer and user-generated content.
  • Collaborating with regional teams on content localization.

Requirements:
  • Bachelor's Degree in Marketing, Communications, or related field
  • 4+ years of experience in social media marketing
  • Demonstrable understanding of brand account growth
  • Experience in content planning and creative direction is a plus
  • Strong collaboration and communication skills
  • Strategic thinking with the ability to understand the connection between creative execution and business goals
  • Solid understanding of Western social media culture, trends, and audience behaviors
  • Experience managing social media for consumer brands is preferred
  • Some experience in guiding or mentoring junior team members or interns is a plus
  • Experience supporting the translation of marketing campaigns into platform-specific social content
  • Expert knowledge of Instagram and TikTok algorithms, best practices, and content optimization
  • Forward-thinking approach to emerging platforms and content formats

Role offers:
  • Opportunity to work with a leading global lifestyle brand.
  • Chance to contribute to a dynamic Global Brand Marketing & Communications team.
  • Involvement in supporting causes that matter to the company and its global community.
  • Opportunity for sponsored work visas for qualified candidates.
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CASETiFY

CASETiFY is a global company operating in the retail and tech accessories market. The company focuses on collaborations and marketing to expand its reach. It demonstrates interest in market research, analysis of competitors and trends within the global wholesale industry. Company utilizes tools such as Google Workspace, Microsoft Office and Adobe Creative Suite.

All Jobs at CASETiFY (51)