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Designer, Performance Marketing

EarnIn is looking for a Designer, Performance Marketing.
EarnIn
On-Site
Mexico
Undisclosed salary
Job Description

EarnIn is seeking a Designer, Performance Marketing to create engaging and high-performing creative assets for performance marketing and lifecycle channels. This role involves shaping EarnIn’s visual identity and crafting persuasive messaging to drive customer engagement and acquisition.

The Designer will collaborate with Growth, Product Marketing, and Product Design teams to ensure a seamless customer journey across channels. They will also stay updated on trends in ad creative, motion design, and AI-powered creative optimization.

What this role involves:

  • Designing and executing performance-driven creative assets across performance marketing channels like Meta, TikTok, YouTube, and Display.
  • Designing and executing performance-driven creative assets across lifecycle marketing (LCM) channels like Email, push notifications, SMS, and in-app messaging.
  • Translating complex product features into visually compelling narratives that engage and convert users.
  • Developing data-informed creative variations, iterating based on performance insights.
  • Maintaining and contributing to scalable design systems for performance marketing and LCM.
  • Optimizing creative designs based on ad performance testing results, engagement metrics, and conversion performance.

Requirements:

  • 4-6 years of experience in performance marketing design, marketing design, or brand storytelling.
  • A portfolio showcasing high-performing ad creatives and lifecycle marketing assets.
  • Strong conceptual thinker with a proven ability to design for acquisition and retention.
  • Experience designing for paid media (Meta, TikTok, YouTube, Display) and lifecycle channels (email, push, SMS).
  • Proficiency in Figma, Adobe Creative Suite, and motion design tools (e.g., After Effects).
  • Strong collaboration skills, with experience working in cross-functional teams.

What EarnIn offers:

  • Opportunity to help scale EarnIn’s creative strategy for performance marketing and LCM.
  • Opportunity to help further develop the visual storytelling of a major fintech brand supporting individuals traditionally underrepresented in fintech.
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EarnIn

EarnIn is a financial technology company focused on providing real-time financial flexibility to individuals living paycheck to paycheck. As a pioneer in earned wage access, EarnIn allows community members to access their earnings as they earn them, offering options to spend, save, and grow their money. The company operates without mandatory fees, interest rates, or credit checks. With experienced leadership and backing from investors like A16Z and Matrix Partners, EarnIn is dedicated to building financial solutions for everyday people and fostering a culture of diversity and inclusion.

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