Lead, Consumer Insights

Job Description

InMobi is seeking a Lead, Consumer Insights to join their team in New York. In this role, the individual will be responsible for gathering, analyzing, and interpreting data to provide actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns. The ideal candidate will possess a combination of analytical skills, strategic thinking, and strong communication abilities to translate complex data into clear, actionable recommendations for various stakeholders.

The Insights team uses data-driven insights and information to understand consumer preferences, market trends, and competitive intelligence, supporting brands across the lifecycle of campaigns.

Role Involves:

• Collecting and analyzing qualitative and quantitative data.
• Identifying key trends and consumer behaviors.
• Translating data findings into actionable insights.
• Creating and presenting insights presentations.
• Collaborating with internal teams.
• Conducting market research and competitive analysis.
• Using storytelling techniques to communicate data insights.

Requirements:

• 3+ years of experience in market research.
• Extensive experience in both quantitative and qualitative market research.
• Excellent written and verbal communication skills.
• Ability to integrate and simplify data from multiple sources.
• Strong Microsoft Suite skills (PowerBI, Excel, PowerPoint).
• Bachelor’s degree in a related field (Master’s a plus).

InMobi offers:

• Competitive salary and RSU grant.
• High-quality medical, dental, and vision insurance.
• 401(k) company match.
• Generous vacation time and holidays.
• Maternity and paternity leave benefits.
• Flexible working hours.
• Wellness stipend.
• Free lunch in offices.
• Pet-friendly work environment and pet insurance.
• LinkedIn Learning on demand.
• Employee Assistance Program (EAP).