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Job Description
Similarweb is seeking a VP of Product Marketing & Customer Education to lead its global product marketing function. This is a leadership role reporting to the CMO. The VP will lead a team responsible for solution positioning, messaging, competitive differentiation, go-to-market strategy, analyst relations, and customer-facing storytelling. The ideal candidate will be strategic and hands-on, able to set a vision, inspire a team, and dive into messaging, launches, and customer engagement.
What this role involves:
- Leading and growing a world-class product marketing team.
- Crafting messaging that resonates with key personas.
- Driving go-to-market strategy for new products and features.
- Fueling competitive differentiation.
- Being a thought partner across the business.
- Elevating analyst and market perception.
- Empowering the field with the right content and tools.
- Delivering the message at events and briefings.
Requirements:
- 10+ years of experience in product marketing for SaaS, data, or technology companies.
- 5+ years in a senior leadership role.
- Experience leading PMM in a multi-product, multi-persona environment.
- Strong track record of developing strategic messaging and positioning.
- Experience partnering with executive stakeholders.
- Ability to scale high-performing teams.
- Exceptional storytelling and presentation skills.
- Customer-first mindset and strong business acumen.
What Similarweb offers:
- The opportunity to work with a powerful digital intelligence platform.
- A culture that encourages open dialogue and empowers employees.
- Competitive perks and benefits.
- Opportunities for career growth.
- A diverse and inclusive workplace.
