Senior UA Growth Manager

Job Description

Kano, a remote-first game studio, is seeking a Senior UA Growth Manager to spearhead new player acquisition. This role involves full ownership of paid user acquisition and retargeting efforts across multiple titles, managing a ~$3M annual budget. The ideal candidate will drive campaign performance, optimize spend, and collaborate cross-functionally to achieve results. Kano offers competitive wages, profit sharing, health benefits, and a supportive, results-driven culture.What this role involves:

• Leading paid UA strategy and execution for multiple titles.
• Optimizing campaigns across various ad networks (Meta, Google UAC, Unity Ads, etc.).
• Managing retargeting campaigns to improve re-engagement and player LTV.
• Collaborating on Custom Product Pages and Custom Store Listings.
• Developing and managing budget pacing and channel mix.
• Partnering with analysts to interpret campaign performance and cohort LTV.
• Setting up and evolving creative testing roadmaps and bidding strategies.
• Analyzing incrementality, attribution, and lift across campaigns.
• Supporting ASO, SEO, and organic growth strategies.

Requirements:

• 3+ years of mobile UA experience, ideally in free-to-play games.
• Mastery of ad networks (Meta, Google UAC, ASA, Ironsource, Unity, TikTok).
• Hands-on experience with campaign setup, budgeting, and creative testing.
• Strong analytical skills and experience with performance data and cohort LTV.
• Familiarity with MMPs (AppsFlyer, Singular, Adjust) and ASO tools.
• Strong communication and remote collaboration skills.
• Strategic mindset with an eye for detail and experimentation.

What Kano offers:

• Competitive wages determined by market research.
• Uncapped profit share program.
• Health, dental, and vision benefits.
• 3 weeks vacation to start.
• Paid holiday shutdown in December.
• 12 paid Care Days per year.
• Yearly Continuous Improvement allowance.
• Opportunity to work on game projects enjoyed by millions.