Senior Paid Search Analyst, Digital Marketing

Job Description

Beyond Finance is seeking a Senior Paid Search Analyst to join their digital marketing team. The ideal candidate will be passionate about learning, testing, and optimizing digital experiences to drive business growth.This role involves:

• Managing paid digital channels, including paid search and paid social.
• Analyzing key metrics to identify trends and opportunities for improvement.
• Developing and implementing testing initiatives to improve conversion rates.
• Managing and implementing new digital marketing campaigns.
• Performing market analysis and competitive intelligence research.
• Collaborating with internal and external teams.

The requirements are:

• BS/MS degree in Marketing or a related field.
• 2-3 years’ experience in digital marketing, including paid search and paid social.
• Expertise in paid search and paid social self-service platforms (Google Ads, Microsoft Ads, Meta Ads, etc.).
• Strong understanding of optimization levers & testing approaches across search platforms.
• Excellent analytical skills and understanding of experiment design.
• Creative thinker with excellent written and oral communication skills.

Beyond Finance offers:

• Considerable employer contributions for health, dental, and vision programs.
• Generous PTO, paid holidays, and paid parental leave.
• 401(k) matching program.
• Merit advancement opportunities.
• Career development & training.