Senior Manager-Product Marketing

Innovaccer is seeking a Senior Manager - Product Marketing to join their growing Product Marketing team. The ideal candidate will be instrumental in shaping the company's go-to-market strategy, creating messaging & positioning, driving product launches, and delivering sales enablement for Innovaccer’s products. He/She will collaborate closely with product management, sales, customer success, and marketing teams to execute responsibilities.

Role involves:

• Conducting research and interviews to stay on top of market insight
• Creating compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry
• Leading product launches, including creating messaging, communications, sales enablement decks, and customer facing assets for all solutions
• Building excellent customer facing collaterals such as first call decks, whitepapers, blogs, and more
• Creating content for Innovaccer events, industry events, webinars, and more
• Collaborating with demand generation and content marketing teams to create impactful marketing campaigns
• Developing and delivering sales trainings, including Sales Plays, product demos, sales resources and more
• Conducting market research to understand customer needs, competitive landscape, and industry trends
• Partnering with product management to influence the product roadmap based on market insights and customer feedback
• Analyzing marketing metrics and provide data-driven recommendations to optimize go-to-market efforts

Requirements:

• 6-8 years of product marketing experience in B2B SaaS or Enterprise Software
• Healthcare industry knowledge and experience is highly preferred
• Proven track record of developing successful go-to-market strategies and product launches
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling stories
• Proficiency in creating highly visually-appealing marketing assets such as pitch decks, brochures , and sales collateral
• Data-driven mindset with experience using analytics to inform decision-making and measure marketing impact
• Strong collaboration skills and ability to work effectively with cross-functional teams
• Must be willing to overlap working hours with US Pacific Time Zone
• Bachelor's degree required; MBA or advanced degree in a related field preferred

Innovaccer offers:

• Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
• Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
• Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
• Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices