Demand Generation Manager

Job Description

YipitData is seeking a Demand Generation Manager to spearhead outbound strategies for SpendHound, its software renewal management platform. This role involves crafting multi-channel outbound plays, creating engaging messaging for Sales Development Representatives (SDRs), and collaborating with sales, marketing, and operations teams. The ideal candidate will have a background in go-to-market strategy, a knack for outbound messaging, and a strong understanding of modern outbound tools.SpendHound is a 100% free software renewal management platform and service recently launched by the research firm YipitData.Responsibilities:

• Build and launch multi-channel outbound plays (email, phone, LinkedIn, video, direct mail, etc.).
• Create short, punchy outbound messaging our SDRs actually want to use.
• Work hand-in-hand with SDRs and Sales to understand what’s working and iterate quickly.
• Partner with Sales, Marketing, and Ops to ensure our systems and cadences are coordinated.
• Bring in AI tools and automation to scale personalization without losing quality.
• Track what’s landing and what’s not—and optimize accordingly.

Requirements:

• 3-5 years of experience in GTM, including time as an SDR.
• Experience in writing outbound messaging and building plays.
• Understanding of modern outbound tools and tactics.
• Ability to work closely with reps and translate strategy into action.
• Creative, fast-moving, and energized by testing and learning.

What YipitData offers:

• Competitive salary, bonus, and equity.
• Comprehensive benefits and perks.
• Vacation time and parental leave.
• Team events and learning reimbursement.