Outbound Marketing Specialist

Job Description

YipitData is seeking an Outbound Marketing Specialist to join SpendHound, its software renewal management platform. This role, titled Go-to-Market Strategy Manager, will focus on creating high-impact, multi-channel outbound strategies to enhance the SDR team's performance. The ideal candidate will have experience in outbound marketing, a knack for crafting compelling messaging, and a strong understanding of modern outbound tools.Responsibilities:

• Build and launch multi-channel outbound plays (email, phone, LinkedIn, video, direct mail, etc.).
• Create short, punchy outbound messaging.
• Collaborate with SDRs and Sales to refine strategies.
• Partner with Sales, Marketing, and Ops to coordinate systems and cadences.
• Implement AI tools and automation to scale personalization.
• Track and optimize campaign performance.

Requirements:

• 3-5 years of experience in GTM, including time as an SDR.
• Proven ability to write outbound messaging and build plays.
• Strong grasp of modern outbound tools and tactics.
• Ability to work closely with reps and translate strategy into action.
• Creative, fast-moving, and energized by testing and learning.

What YipitData Offers:

• Competitive salary, bonus, and equity.
• Comprehensive benefits and perks.
• Vacation time and parental leave.
• Team events and learning reimbursement.
• Growth opportunities based on impact.