B2B Marketing Specialist (Paid Search) | TheFork

Job Description

TheFork is seeking a highly motivated and results-driven B2B Marketing Specialist with a strong focus on SEA to join their dynamic marketing team. The ideal candidate will possess a minimum of 5 years of hands-on experience managing large-scale, multi-country Google Ads campaigns. He/She will be responsible for driving significant ROI by optimizing campaigns, analyzing data, and implementing strategic adjustments.Responsibilities include:

• Developing and managing comprehensive SEA strategies across multiple countries.
• Conducting in-depth keyword research, ad copy creation, and landing page optimization.
• Monitoring campaign performance, identifying trends, and implementing data-driven optimizations.
• Designing and building custom dashboards to track KPIs and provide actionable insights.
• Developing and managing advertising budgets for multiple countries, ensuring efficient allocation and maximizing ROI.
• Analyzing large datasets from various sources to identify trends and patterns.
• Collaborating with cross-functional teams to ensure alignment and achieve business objectives.

Qualifications include:

• Minimum of 5 years of experience in SEM marketing, with a strong emphasis on Google Ads.
• Proven track record of managing large-scale, multi-country SEA campaigns.
• Strong analytical skills and the ability to interpret complex data.
• Excellent knowledge of Google Analytics, Google Tag Manager, Looker.
• Fluency in English.

TheFork offers:

• A permanent contract.
• A flexible working environment (2 days home office per week).
• Competitive fixed salary, bonus and equity.
• Lunch vouchers.
• Health insurance fully covered by the company.