Growth Marketing Executive - Email & CRM at Cleo

Cleo is seeking a data-driven Email & CRM Marketing Executive to enhance and optimize its customer communication strategy. Cleo has experienced significant growth. The role involves campaign execution, testing, and strategic decision-making to drive engagement, retention, and conversion through email, push notifications, and in-app messaging.

The candidate will collaborate with creative, data, product, and growth teams to ensure impactful messaging aligned with business goals.

Responsibilities Include:

• Own the end-to-end execution of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment.
• Work with creative and content teams to ensure email copy, visuals, and messaging align with Cleo’s brand voice.
• Conduct thorough QA and A/B testing to maximize open rates, click-through rates, and conversions.
• Develop automated email and notification workflows that drive engagement and retention.
• Identify opportunities to improve customer journeys and increase lifetime value.
• Develop data-driven experiments to test new messaging strategies, personalisation approaches, and segmentation techniques.
• Collaborate with Product and Engineering teams to explore new CRM capabilities, integrations, and customer engagement features.
• Monitor key performance metrics (open rates, CTR, conversion rates, etc.) and identify trends, insights, and areas for improvement.
• Prepare regular reports and recommendations, translating data into actionable marketing strategies.
• Work with the data team to refine segmentation, audience targeting, and personalisation efforts.

Requirements:

• 3+ years of experience in Email Marketing, CRM, or Lifecycle Marketing.
• Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io.
• Highly organised and detail-oriented, with a strong ability to manage multiple campaigns simultaneously.
• Comfortable working in a fast-paced, data-driven environment, with a proactive approach to problem-solving.
• Experience with A/B testing and optimization strategies to drive performance improvements.
• Basic experience with editing HTML/CSS for email edits.
• Strong analytical skills; familiarity with Google Analytics, Looker, or similar reporting tools
• SQL knowledge is a plus, but we're happy to support your development here too
• Experience in B2C marketing, preferably in Fintech or App Marketing.

Cleo offers:

• A competitive compensation package (base + equity) with bi-annual reviews.
• A clear progression plan.
• Flexibility.