Strategist, Influencer Marketing

Job Description

Viral Nation is seeking a Strategist, Influencer Marketing to conceptualize and build social media campaigns for clients. The Strategist will use their knowledge of social media trends and research data to elevate campaign and brand strategies. They will play a crucial role in charting the path forward for clients and delivering solutions.Role involves:

• Participating in campaign development and strategic social media planning.
• Developing brand platforms for clients.
• Performing qualitative market research.
• Developing social media strategies for organic and paid social.
• Leading strategic discussions and providing recommendations.
• Creating Social Media Playbooks and best practice protocols.
• Identifying gaps and opportunities in content plans.
• Staying on the pulse of social media trends.
• Deciphering information using data & measurement tools.
• Involvement in new business pitch presentations.

Requirements:

• Minimum of 3 years of professional experience with strategy and social media platforms (agency experience preferred).
• Deep understanding of Instagram, TikTok, Facebook, LinkedIn, YouTube, and Twitter.
• Knowledge of key industries (CPG, Gaming, Tech, Retail).
• Ability to write informative briefs.
• Ability to translate direction into social media strategies.
• Proficiency with social media management and analytical tools.
• University degree or college diploma in a relevant field.
• Experience growing brands on social media.

Role offers:

• A fluid, creative, and growth-oriented environment.
• Opportunity to apply talents in an open, collaborative, and fast-paced culture.
• Commitment to diversity, equity, and inclusion.