Director of Content Marketing

Job Description

CoLab is seeking a Director of Content Marketing to lead content creation efforts. The Director will be responsible for creating content that resonates with engineers, driving engagement and establishing CoLab as a thought leader in the industry. This role involves leading content development from concept to publication, collaborating with cross-functional teams, and managing external partners.Responsibilities:

• Develop high-quality pillar content (long-form, video, multimedia) for strategic marketing campaigns
• Conduct deep research, interviews, and analysis to inform content
• Collaborate with brand design to bring content to life visually
• Partner with demand generation to support distribution across channels
• Own end-to-end content workflows, including freelancers and external partners
• Contribute strategic ideas during campaign planning

Requirements:

• 6+ years in content marketing, journalism, or a related field
• Proven ability to create content that drives engagement, shares, and discussion
• Strong command of editorial judgment, narrative structure, and voice
• Experience working with or marketing to technical audiences
• Outstanding project management and communication skills
• Bonus: background in SaaS, industrial tech, or engineering-focused markets

What CoLab Offers:

• Opportunity to create impactful content for a technical audience
• Collaborative work environment with cross-functional teams
• Leadership role in content development and strategy