User Acquisition Manager (B2C)

Job Description

Goodnotes is seeking a User Acquisition Manager to lead and execute multi-channel user acquisition strategies. The User Acquisition Manager will drive high-quality user growth. This role involves managing paid campaigns across Google Ads, Apple Search Ads, social media platforms, and the referral program. The User Acquisition Manager will collaborate with Marketing, Insights, and Monetization teams to optimize performance and scale efficiently.Responsibilities:

• Develop and execute user acquisition strategies across paid search, paid social, referral programs, and other channels.
• Plan, launch, monitor, and optimize paid campaigns on platforms such as Google Ads, Apple Search Ads, Facebook, and Instagram.
• Drive continuous improvement in ROAS performance through data-driven insights, A/B tests, and campaign optimization strategies.
• Utilize Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust to track, attribute, and analyze campaign performance.
• Collaborate with the insights team to align on attribution models.
• Own end-to-end reporting and analysis of user acquisition campaigns.
• Manage budgets effectively, forecasting spend and reallocating resources.
• Work cross-functionally with Marketing, Monetization, and Insights teams.

Requirements:

• 4+ years of hands-on experience in user acquisition.
• Proven success in scaling user acquisition through paid search, paid social, and referral programs across multiple markets.
• Strong analytical skills with experience working alongside Insights team on attribution models and campaign measurement.
• Expertise in major advertising platforms and tools, including Google Ads, Apple Search Ads, Facebook Ads Manager, and attribution platforms like Appsflyer or Adjust.
• Excellent communication skills, with the ability to clearly present data insights and strategic recommendations.

Goodnotes offers:

• Equity
• Budget for noise-cancelling headphones, home office setup, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents