Senior Influencer Marketing Associate

Job Description

A company is seeking a Senior Influencer Marketing Associate to join their team in Shanghai. This role focuses on leveraging influencer resources across various Chinese social media platforms to enhance brand marketing efforts.

Responsibilities:

• Deep understanding of China’s social media ecosystem.
• Expand and manage KOL/KOC relationships across platforms.
• Analyze influencer performance and identify suitable partners.
• Execute influencer campaigns.
• Monitor campaign performance and optimize strategies.
• Stay up to date on platform trends and best practices.
• Assist in the planning and development of marketing campaign proposals.

Requirements:

• Bachelor’s degree with 3–5 years of experience in influencer or social media marketing.
• Minimum 3 years focused on RED (Xiaohongshu) is required.
• Strong passion for influencer content.
• Strong analytical and creative thinking skills.
• Proficient in both written and spoken English and Mandarin.
• Proactive learner and trend spotter with an innovative mindset.
• Excellent communication and teamwork skills.
• Able to manage multiple tasks and tight timelines with a positive attitude.