Marketing Analyst Pleno

Job Description

Creditas is seeking a Marketing Analyst to join their Brand Strategy team. This role involves developing and implementing communication, branding, and product positioning strategies. The Marketing Analyst will plan, organize, and manage events to promote the brand, ensuring a memorable experience for participants. They will collaborate with internal teams to maintain brand consistency across all platforms and channels, working closely with creative, social media, CRM, paid media, and design teams.

The Marketing Analyst will participate in research projects to understand consumer behavior and analyze trends, monitor category movements, and seek inspiration outside of it. They will also create relevant and engaging content that reflects the brand's identity and engages the target audience. Analyzing the performance of marketing campaigns and providing insights for continuous optimization is also a key responsibility.

The role also includes coordinating trade marketing initiatives, developing materials and strategies to enhance the brand's presence at points of sale or activations in partner companies. The Marketing Analyst will be responsible for managing suppliers, ensuring the quality and delivery of contracted services for events and marketing campaigns.

Responsibilities include:

• Developing and implementing communication, branding, and positioning strategies
• Planning, organizing, and managing events
• Collaborating with internal teams
• Participating in research projects
• Creating relevant and engaging content
• Analyzing campaign performance
• Coordinating trade marketing initiatives
• Managing suppliers

Requirements:

• Bachelor's degree in Marketing, Communications, Administration, or related field
• Minimum of 5 years of experience in marketing, preferably in financial services, fintech, or real estate companies
• Solid knowledge of communication strategies, event management, and trade marketing
• Analytical skills to interpret data and performance metrics
• Excellent communication and teamwork skills
• Proactive and able to handle multiple projects simultaneously

Creditas offers:

• Life insurance
• Health plan
• Dental plan
• Profit Sharing
• Corporate University
• Mental health support
• Gym access
• Birthday day off
• Childcare assistance
• Family care support
• Parental leave
• Flexible work model
• Transportation assistance
• Flexible benefits card
• Pharmacy benefits
• Salary advance