Consumer Insights Specialist

Job Description

Finyard is seeking a Consumer Insights Specialist to join their team. The Consumer Insights Specialist will play a key role in understanding and serving customers. The ideal candidate will be passionate about understanding what makes consumers tick and thrive at the intersection of research, data, and strategic decision-making.This role involves:

• Designing and managing qualitative and quantitative research projects.
• Conducting customer interviews, focus groups, usability studies, and surveys.
• Analyzing patterns in customer behavior and preferences.
• Synthesizing data from multiple sources.
• Transforming complex datasets into easy-to-understand insights.
• Translating consumer insights into actionable business recommendations.
• Monitoring competitor brand positioning and customer sentiment.
• Managing Voice of the Customer initiatives.
• Partnering with teams to structure and validate hypotheses.

Requirements include:

• 3–5 years of experience in consumer insights, market research, behavioral science, or a related field.
• Strong understanding of research methodologies and statistical analysis.
• Experience with research tools (e.g., Qualtrics, Typeform, SurveyMonkey), data visualization platforms (e.g., Looker, Tableau), and CRM analytics.
• Exceptional communication and storytelling skills.
• Highly organized, proactive, and capable of working in a fast-paced, cross-functional environment.

The role offers:

• A key role in shaping how Finyard understands and serves its customers.
• Cross-functional work with Marketing, Product, Design, and Strategy teams.
• A culture that values data, empathy, and curiosity.
• A flexible work environment.