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Product Marketing Manager

Product Marketing Manager to drive go-to-market strategy for Workato.
Workato
Remote
On-Site
United States
USD 125,000
Job Description
Workato is seeking a Product Marketing Manager to drive the go-to-market strategy, messaging, and positioning for Workato’s Embedded Platform. This role is crucial for driving growth by owning cross-functional go-to-market activities, shaping the company's narrative, and enabling teams to succeed. The Product Marketing Manager will define and execute marketing initiatives to establish Workato as a leader in embedded integration, collaborating with product, sales, customer success, and marketing teams to influence the roadmap and revenue.

Responsibilities include:
  • Creating product positioning and messaging.
  • Developing go-to-market strategies for new product launches.
  • Creating and scaling sales enablement materials.
  • Partnering with product management to influence the product roadmap.
  • Collaborating with demand generation and content teams.
  • Conducting market, customer, and competitive research.
  • Developing compelling content across formats.
  • Serving as a key contributor and voice in the market.

Requirements:
  • 5+ years of experience in product or solutions marketing, preferably in B2B SaaS or tech.
  • Proven experience creating successful content.
  • Strong understanding of the full marketing funnel and customer journey.
  • Experience with cloud, microservices, integration, automation, low-code/no-code applications, and/or APIs preferred.
  • Ability to develop and execute marketing strategies from the ground up.
  • Excellent communicator who can manage multiple projects and stakeholders.
  • Strategic thinker with a “big picture” vision.
  • Data-obsessed and analytical.
  • Adaptable and a self-starter.
  • Customer-focused storyteller.

Workato offers:
  • A flexible, trust-oriented culture.
  • A vibrant and dynamic work environment.
  • Benefits inside and outside of work lives.
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Workato

Workato is a leader in enterprise orchestration, transforming technological complexities into business opportunities for a global customer base. Its AI-powered platform connects data, processes, applications, and experiences, streamlining operations and enabling real-time management of complex workflows. Serving over 400,000 customers, Workato empowers businesses of all sizes to navigate complex workflows, foster innovation, and drive efficiency. The company offers solutions that promote business agility in a rapidly evolving landscape.

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