Anaplan is seeking a Senior Analyst Relations (AR) Manager to support and execute Anaplan’s AR strategy. This role will be based out of Anaplan's New York City office. The Senior AR Manager will report to the Senior Director of Brand, Analyst, and Public Relations and will play a central role in stewarding and amplifying Anaplan’s brand and product reputation. The ideal candidate will build trust and strengthen relationships with industry analysts and influencers, and partner with colleagues in various departments.
Role involves:
Supporting Anaplan’s analyst relations program across multiple domains.
Co-owning the relationship with agency SpotlightAR.
Working with analysts to understand their research agendas.
Collaborating with various teams to achieve business objectives.
Relaying analyst perspectives to inform strategic decision-making.
Managing analyst engagement at events.
Orchestrating the Industry Analyst content launch experience.
Creating multi-channel communication strategies.
Requirements:
5+ years in B2B SaaS or technology focused on analyst relations, PR, corporate communications, B2B product marketing or competitive intelligence.
Strong track record of storytelling.
Experience managing AR and/or digital marketing agencies.
Demonstrated project / program management skills.
Proven capability to influence senior executives and stakeholders.
Excellent written and verbal communication skills.
Ability to travel 10%.
Anaplan offers:
Opportunity to work with a leading scenario planning and analysis platform.
A winning culture that champions diversity of thought and ideas.
Anaplan is a leading software company that provides a cloud-based platform for business planning and performance management. Its platform enables organizations to connect strategy to plans, uncover insights, and improve decision-making across various business functions. Anaplan serves a global clientele, including Fortune 500 companies, empowering them with advanced scenario planning and analysis capabilities to navigate complex and dynamic markets. The company fosters a culture of innovation, customer success, and collaboration.