Digital Marketing Manager, NA

Job Description

Adyen is seeking a data-driven and collaborative Digital Marketing Manager to join their team in San Francisco. This role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. The Digital Marketing Manager will report to the VP of Marketing, North America, and will be responsible for planning, setting up, and optimizing targeted digital marketing campaigns across owned, earned, and paid channels. The ideal candidate will have experience with B2B performance marketing and be fluent in working with revenue-based goals. This is a matrixed role collaborating across the North America region and Global Marketing teams to optimize Adyen’s impact through digital channels.What this role involves:

• Planning, setting up, and optimizing digital marketing campaigns, including web, SEO/SEM, paid social and programmatic advertising to drive full funnel impact.
• Working closely with the North America marketing team and global revenue marketing team to implement and drive strategies to generate sales accepted opportunities.
• Handling local media buying through either direct deals and/or agencies.
• Managing digital agency relationship including campaign briefing, day to day communication, challenge media plans, campaign optimisation, budget allocation, evaluations.
• Leveraging analytics tools to determine effectiveness of campaigns across all channels.
• Developing and implementing SEO strategies, including on-page optimization, keyword research, link building and creation of SEO-driven content (blog posts, articles, website copy).
• Collaborating with the digital marketing community at Adyen to share experiments, learn from other markets, and accelerate your impact.

Requirements:

• 5+ years of experience in a digital marketing role in the B2B industry focused on driving the acquisition of net new customers. Fintech experience is a plus.
• Strong background in SEM (both SEO and SEA) and other paid acquisition channels (Social, Programmatic).
• Proven experience delivering creative and successful marketing campaigns to targeted audiences.
• Data-driven, analytical mindset.
• Experience in working with data-driven optimizations.
• Experience with GA4, Looker, Marketo, Salesforce are a plus.
• Balance between strategic & hands-on: From developing a strategy to execution and optimization.
• Self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
• Fluent spoken and written English is a requirement
• Ability to travel domestically and internationally 20%+

What Adyen offers:

• The annual base salary range for this role is $120,000 - $155,000